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September 23, 2020

Billions on the line as Tokyo tries to keep Olympics sponsors

  • A recent poll said two-thirds of domestic sponsors were undecided about extending for another year.
    • By STEPHEN WADE
    AP Sports Writer

    TOKYO — The only thing more difficult than staging next year's Tokyo Olympics in a pandemic might be convincing sponsors to keep their billions of dollars on board in the midst of economic turbulence and skepticism.

    To make the point this week, IOC President Thomas Bach will join a number of Japanese government and city officials, local organizers and other top International Olympic Committee leaders in repeating a message they've failed to convey forcefully enough to deep-pocketed sponsors: Trust us, the Tokyo Olympics will open on July 23, 2021.


     
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