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December 14, 2009
All Business: Failure to manage crisis puts Tiger's brand at risk
By RACHEL BECK
AP Business Writer
AP Business Writer
NEW YORK — So much for Tiger Woods' business prowess.
The world's No. 1 golfer and top-earning athlete has fumbled every move since the scandal involving allegations of serial infidelity hit two weeks ago. He hid the truth and has yet to face the public.
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