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June 22, 2021

Superfeet

Pacific Northwest-based insole maker Superfeet agreed to a partnership with private equity firm Westward Partners. Effective June 15, Westward assumed majority ownership of the company. Westward and the Superfeet teams will leverage each other's strengths to expand the availability of the Superfeet shape and personalization technology to more people via current and new distribution channels. The acquisition price was not disclosed. As Superfeet transitions from being 100% employee owned, the company will change structure from an S corporation to an LLC. For more than 11 years, Seattle-based Westward Partners has been investing in privately held businesses based in the Northwest.




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