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June 6, 2023
Columbia Sportswear announced that Mark Nenow, president of the SOREL brand, has resigned in order to focus on his health. Nenow joined the company in 2007 to lead footwear. He became president of the SOREL brand in 2015 and focused his attention on growth through a drive towards function-led style applied to boots, sandals, sneakers and more. SOREL has established itself as the second largest of the Columbia family of brands. Craig Zanon, senior vice president, emerging brands, will lead SOREL while the company searches for a replacement. Founded in 1938 in Portland, Columbia's brands are sold in approximately 90 countries. In addition to the Columbia brand, Columbia Sportswear also owns the Mountain Hardwear, SOREL and prAna brands.