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February 14, 2001

Take the risk out of your marketing hires

By KAREN O. COURTNEY
Special to the Journal

Measuring professional credentials has never been an easy task for employers, especially in evaluating future marketing hires. Besides combing resumes for experience and checking references, is there anything else an employer should evaluate before making a hire in marketing that can literally make or break the business?

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This column appears once every two months and is written by members of the Society for Marketing Professional Services. Marketing Matters blends the observations and advice of seasoned marketing professionals in the architecture, engineering and construction industries. Suggestions about topics for future columns are welcome and can be e-mailed to sam@djc.com.


 
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