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April 9, 2004

Anheuser-Busch to offer same-day-packaged beer in promotion

ST. LOUIS (AP) -- Pressing its "born-on" freshness dating to the max, Anheuser-Busch plans to give some beer drinkers a chance to buy Budweiser and Bud Light the same day it was packaged.

The world's largest brewer announced a promotion this week under which trucks will pick up Budweiser and Bud Light packaged that morning at certain Anheuser-Busch breweries and deliver it to wholesalers to hustle to eateries and retailers for sale to consumers by evening.


 
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