|
Subscribe / Renew |
|
|
Contact Us |
|
| ► Subscribe to our Free Weekly Newsletter | |
| home | Welcome, sign in or click here to subscribe. | login |
January 20, 2012
Q. It took the cellphone and the Internet a decade or more to do what Facebook did in only three years. Did what?
A. Engulfed the world. Let's face it, nothing in the history of communications compares to Facebook's rise, says Mark Anderson in IEEE Spectrum magazine. In early 2008, Facebook's non-U.S. audience numbered 34 million; three years later, it was 350 million, a tenfold increase, with Iceland and its tiny but highly educated population winning the gold medal for the world's most Facebook users per capita. Another 500 million live in countries where half or more of the population — not just the online portion — are on Facebook. Already today, in roughly a third of the world's countries, Facebook penetration is over 25 percent, with more than 10 percent of the world's population having active Facebook accounts. Within a year, this is expected to near 20 percent.
. . .
Previous columns: