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Business
The Client Coach How to build strong business relationships |
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September 25, 2002
Following through on the follow-up
By RANDY TUMINELLO
The Client Coach
The Client Coach
Failure to follow through on the follow-up will forever stand as one of the all-time marketing tragedies. More potential clients are lost each day because of relationships that are initiated but not solidified.
Have you ever sat through a marketing meeting listening to excuse after excuse as people tried to explain why they didn’t make the follow-up call they agreed to complete weeks before? I have. I also must admit that I have contributed my fair share of excuses as well. Consider these follow-up foibles:
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Previous columns:
- When is it time to fire a client?, 09-11-2002
- A marketing lesson from outer space, 08-14-2002
- Lessons in leadership from an ant, 07-24-2002
- How to write a winning proposal, 07-10-2002
- The service provider's Bill of Rights, 06-26-2002
- Your clients' Bill of Rights, 06-12-2002
- Overcoming the fear of presentations, 05-29-2002
- Making the most of your marketing time, 05-15-2002