homeWelcome, sign in or click here to subscribe.login
     


 

 

Opinion


Clive Shearer
Management
by Design
By Clive Shearer
Subscriber content preview

January 15, 2003

Refine marketing skills for peak performance

  • Marketers need to find a balance between vision and action, creativity and pragmatism.
    • By CLIVE SHEARER
    Special to the Journal

    What is the definition of a marketer, a publicist, a business developer?

    You may have these definitions clearly stated in your organization, but I have found that different organizations have quite different definitions. And even if you have a good definition for each, are there any fuzzy or gray areas that overlap between what one person does, and what another is supposed to do? In my view, titles are less important if there is a mutual understanding of the work to be accomplished.


     
    . . .


    To read this story in full login or purchase a subscription.



    Previous columns:


    
    Email or user name:
    Password:
     
    Forgot password? Click here.