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Opinion


Clive Shearer
Management
by Design
By Clive Shearer
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March 27, 2002

Isn't it time for unified roster?

  • A simple 15-page uniform roster request would make life easier for A/E firms who want to be on municipalities' roster lists.
    • By CLIVE SHEARER
    Special to the Journal

    Question One. What river starts with a trickle in December, turns into a flood in January and February and ebbs in March? Answer: Roster River advertisements, which flow in the Seattle Daily Journal of Commerce.

    Question Two. What is one of the biggest myths in the marketing playbook? Answer: If you want to work for a public agency, all you have to do is submit for their roster.


     
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