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The Client Coach How to build strong business relationships |
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January 8, 2003
How well is your network working?
By RANDY TUMINELLO
The Client Coach
The Client Coach
Psst! I want to let you in on a little secret. The most successful marketers get most of their work from their network. If you haven’t learned the art of building and maintaining effective networks, you’d better get started. If you think interconnected relationships were critical during the 1990’s, you haven’t seen anything yet! Now more than ever, networks will be the key that unlocks the door to reluctant prospects and new opportunities. Enter with me into the powerful realm of networks.
It really is a small world. It has been said that if you knew 100 people you could find out almost anything! Consider the following statement by Martin Gardner in his book, "Paradoxes to Puzzle and Delight":
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Previous columns:
- How you can get clients to say yes, 12-11-2002
- New rules in the client relations game, 11-27-2002
- Don't get caught in marketing traffic jam, 11-13-2002
- Are you giving clients tricks or treats?, 10-30-2002
- Keep clients coming back for more, 10-09-2002
- Following through on the follow-up, 09-25-2002
- When is it time to fire a client?, 09-11-2002
- A marketing lesson from outer space, 08-14-2002