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Technology


Tuminello The Client Coach
How to build strong business relationships
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November 5, 2003

Some tips from successful marketers

By RANDY TUMINELLO
The Client Coach

One of my favorite Peanuts cartoons has Snoopy sitting droopy-eyed at the door of his dog house. He laments, "Yesterday I was a dog. Today I'm a dog. Tomorrow I'll probably still be a dog. There's so little hope for advancement!"

If you've ever been the least bit involved in marketing, you've probably had times when you felt like Snoopy. Of course, you've also had those times when you felt like you were flying Mach 2 at 50,000 feet with your pants on fire! Marketing can lift you up like royalty to the pinnacle of euphoria one day, and heartlessly fling you into the pit of despair the next. Obviously, it takes a special mindset to succeed at marketing.


 
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