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The Client Coach How to build strong business relationships |
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November 26, 2003
Look out for the low cost trap
By RANDY TUMINELLO
The Client Coach
The Client Coach
When I was a little kid, one of my favorite television programs was "Lost in Space." Each week I could hardly wait to see what new perils Dr. Smith would blunder into, and how a young Will Robinson and his trusty robot would jump to his rescue. After some 40 years I can still see Will's robot waving his slinky metal arms and shouting out in his computerized, monotone voice, Danger! Danger! Danger!
Well, it's time to bring back the robot! Almost daily I see firms imperiled by the vicious landmines that lurk about in the arena of professional services. Given the gravity of the situation, the next few columns will expose several of these insidious pitfalls.
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Previous columns:
- Some tips from successful marketers, 11-05-2003
- Business tips from Lance Armstrong, 07-16-2003
- Are you betrayed by your thoughts?, 06-25-2003
- Resist the temptation to eat a submarine, 06-10-2003
- Why should I trust you?, 05-28-2003
- A look at motivation from both sides now, 05-14-2003
- Business a bit like basketball, 04-10-2003
- How to deal with a difficult client, 03-12-2003